WICEBERG

1000+
Guided students and parents
60% ↑
Brand awareness
30% ↑
Association inquiries
Snow
Brand Launching Campaign

How we wisely positioned the concept of multiple intelligence and interest assesment among undergraduates in the Middle East

To assist in bringing to light an untold brand.


BRANDING

Brand Launching Campaign

THE PROJECT

Wiceberg learning solutions is an international firm in the path of educational solutions.The firm conducts multiple intelligence and interest assesemnet to find the right career path for students.It believes that every person is unique and hence the approach for success too. Wiceberg’s need for a digital transformation led it to MJBC to initiate the proper positioning of the brand.

Snow

Brand Launching Campaign

CHALLENGE

When Wiceberg had its heart set on the launch at Educafe, the MJBC team took up the challenge to complete the project within one week and make way for the grand launch into the Dubai crowd.The biggest challenge though, was to introduce the unfamiliar concept of multiple intelligence and interest assesment among undergraduates and their parents in this short period.

BRANDING
CAMPAIGNS